ISSN 0798 1015


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Vol. 41 (Issue 29) Year 2020. Art. 3

Received: 05/07/2019 • Approved: 30/07/2020 • Published 06/08/2020

Assessment of the level of adaptability to external environment factors of Ukrainian retail trade enterprises

Evaluación del nivel de adaptabilidad de las empresas minoristas ucranianas a factores externos

GROSUL, Victoria A.1
ZUBKOV, Sergei O. 2
KALENIK, Kseniya V. 3
ASKEROV, Timur T.4

Abstract
In recent years, a high level of uncertainty and volatility of the external environment has been observed; the number and power of influence of external environmental factors on the development of retail trade enterprises of Ukraine is increasing and enhancing. As a result, the modern process of improving the management system of retail entities must be adapted to its impact. The mechanism of adaptation of the trading companies to these factors has been developed. Determinants of this adaptation capability  have been defined to optimize the interaction with the indicators of the macro environment. The system of indices has been formed and the level of adaptability of Ukrainian retailersto the changes in the surroundingshas been estimated based on the methodology of fuzzy set modeling.
Keywords: Adaptation, retail trade enterprise, flexibility, mobility (reaction), stability, fuzzy set modeling, integrated index.

Resumen
En los últimos años, ha habido un alto nivel de incertidumbre y variabilidad del entorno externo, está aumentando la cantidad e intensidad de la influencia de los factores ambientales en el desarrollo de las empresas de comercio minorista en Ucrania. Como resultado, el moderno proceso moderno de mejora de la gestión de los puntos de venta debe adaptarse a la influencia de los factores ambientales. Se ha desarrollado un mecanismo para adaptar una tienda minorista a ellos. Los determinantes de las propiedades adaptativas del minorista se utilizan para identificar interacciones con factores ambientales. Se organizó un sistema de indicadores y el nivel de adaptación de las empresas minoristas ucranianas a los cambios en el entorno externo, el cual se estimó sobre la base de la metodología de modelado difuso múltiple.
Palabras clave: Adaptación, minorista, flexibilidad, movilidad (reacción), estabilidad, modelado difuso múltiple, indicador integral.


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1. D.Sc., Professor, Kharkiv State University of Food Technology and Trade (Ukraine). viktoriagrosul@gmail.com

2. Ph.D. in Economics, Associate Professor, Kharkiv State University of Food Technology and Trade, Ukraine. s.zubkov@hduht.edu.ua.

3. Ph.D. in Economics, Senior Lecturer, Kharkiv State University of Food Technology and Trade (Ukraine).   uppy2007@ukr.net.

4. Graduate student, Kharkiv State University of Food Technology and Trade (Ukraine).timuraskererov@gmail.com.


Revista ESPACIOS. ISSN 0798 1015
Vol. 41 (Nº 29) Year 2020

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