Vol. 41 (Issue 25) Year 2020. Art. 18
MORENO MELGAREJO, Alberto 1; ROMERO RAMOS, Eva 2; ROPERO MORIONES, Eva 3; TINNISH, Susan 4
Received: 30/04/2020 • Approved: 27/06/2020 • Published 09/07/2020
ABSTRACT: Research and statistics from the city of Chicago recognize wide economic impacts from the organization of festivals and events in the city. However, a less researched topic is how the organization of festivals and events directly influence hotels rates and occupancy. The aim of the paper is to precisely determine to what extent both indicators (rates and occupancy) are affected by the organization of major festivals and events in the city of Chicago across different hotel categories and seasons. |
RESUMEN: Diferentes estudios reconocen que la organización de festivales y eventos generan una relevante fuente de ingresos para la ciudad de Chicago. Sin embargo, un tema menos estudiado es el impacto directo en las tasas de ocupación hotelera y en el precio medio por habitación. El objetivo del estudio es determinar con precisión, en que medida ambos indicadores (precios y ocupación), se ven afectados por la organización de grandes eventos y festivales en la ciudad de Chicago en diferentes categorías de hoteles y temporadas. |
1. Head of Department. Department of Education and Humanites. Universidad Europea de Madrid. alberto.moreno@universidadeuropea.es
2. Associate Professor. Department of Economics and Business. Universidad Europea de Madrid. eva.romero@universidadeuropea.es
3. Tenured Professor. Department of Economics and Business. Universidad Europea de Madrid. eva.ropero@universidadeuropea.es
4. CEO, VIF Group LLC and Vistage Chair. sue.tinnish@vistagechair.com
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