ISSN-L: 0798-1015   •   eISSN: 2739-0071 (En línea)

Vol. 45 (Nº 06) Año 2024. Art. 7

Recibido/Received: 05/10/2024 • Aprobado/Approuved: 10/11/2024 • Publicado/Published: 30/11/2024
DOI: 10.48082/espacios-a24v45n06p07

Challenging stereotypes in Mexico: Impact on university students' entrepreneurial intentions

Desafiando los Estereotipos en México: Impacto en las Intenciones Emprendedoras de Estudiantes Universitarios

AGUILAR, Pedro D. 1
PEREZ-QUINTANA, Anna 2
CAMPOS, Alejandro 3

Abstract
This study examines how gender stereotypes influence the entrepreneurial intentions of university students in Mexico. Through a survey of 399 students at the University of Guadalajara, the research reveals that traits traditionally viewed as masculine, such as leadership and risk-taking, are positively associated with entrepreneurial intentions, while feminine traits show a negative correlation. The findings highlight the need for policies that promote gender equity, challenging prevailing stereotypes to foster a more inclusive and diverse entrepreneurial environment.
Key words: higher education, gender stereotypes, entrepreneurial intentions

Resumen
Este estudio examina cómo los estereotipos de género influyen en las intenciones emprendedoras de estudiantes universitarios en México. A través de una encuesta a 399 estudiantes de la Universidad de Guadalajara, la investigación revela que los rasgos tradicionalmente considerados masculinos, como el liderazgo y la toma de riesgos, se asocian positivamente con las intenciones emprendedoras, mientras que los rasgos femeninos muestran una correlación negativa. Los hallazgos resaltan la necesidad de políticas que promuevan la equidad de género, desafiando los estereotipos existentes para fomentar un entorno emprendedor más inclusivo y diverso.
Palabras clave: educación superior, estereotipos de genero, intención emprendedora

ARTÍCULO COMPLETO/FULL ARTICLE

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1. Phd Professor. Centro Universitario de Ciencias Económico Administrativas, Universidad de Guadalajara. México. Daniel.cruz@udg.mx

2. PhD Professor. Facultat d'Empresa i Comunicació. UVic-UCC. España. anna.perez@uvic.cat

3. Phd Professor. Centro Universitario de Ciencias Económico Administrativas, Universidad de Guadalajara. México. a.campos@cucea.udg.mx