ISSN-L: 0798-1015   •   eISSN: 2739-0071 (En línea)

Vol. 43 (Nº 08) Año 2022. Art. 5

Recibido/Received: 25/01/2022 • Aprobado/Approuved: 30/07/2022 • Publicado/Published: 15/08/2022
DOI: 10.48082/espacios-a22v43n08p05

ESG transformation of enterprises as an innovative trend in the context of digitalization and the new normal

La transformación ESG de las empresas como tendencia innovadora en el contexto de la digitalización y la nueva normalidad

MOROZOV, Mikhail A. 1
MOROZOVA, Natalia S. 2

Abstract
The article explores the trends in the development of the economy in the new normal, which are associated with global digitalization and adherence to the principles of sustainable development. It has been established that the most significant trends are the ESG transformation of enterprises and the digitalization of core business processes. An analysis of digital technologies used in various fields of activity was carried out in order to comply with ESG principles in the new normal. Russian enterprises experiency and relationship with those trends are also discussed.
key words: global digitalization, sustainable development, digital technologies, ESG, innovation, new normal

Resumen
El artículo explora las tendencias en el desarrollo de la economía en la nueva normalidad, que están asociadas a la digitalización global y la adhesión a los principios del desarrollo sostenible. Se ha establecido que las tendencias más significativas son la transformación ESG de las empresas y la digitalización de los procesos comerciales centrales. Se realizó un análisis de las tecnologías digitales utilizadas en diversos campos de actividad para cumplir con los principios ESG en la nueva normalidad. La experiencia y la relacion de las empresas rusas con esas tendencias son también discutidas.  
Palabras clave: digitalización global, desarrollo sostenible, tecnologías digitales, ESG, innovación, nueva normalidad

ARTÍCULO COMPLETO/FULL ARTICLE

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1. Department of Hospitality, Tourism and Sports Industry, Plekhanov Russian University of Economics, Moscow, Russia, Department of Business Technology, Russian New University, Moscow, Russia. Contact e-mail: mmorozov@bk.ru

2. Department of Business Technology, Russian New University, Moscow, Russia. Contact e-mail: sks@rosnou.ru